GM ENVOLVE AND ME
GM ENVOLVE AND ME
During my time at McCann Detroit, I’ve worked GM Envolve (GM’s B2B brand) a lot. Here’s my highlight reel.
Chevrolet Silverado EV WT
When it came time to launch the all-new Chevrolet Silverado EV Work Truck, we wanted to engage subject matter experts and help alleviate some of the trepidation, second-guessing, and downright confusing information about making the switch to an electric fleet.
Role:
Concept
Copy
Credits:
CD: Cecilia Lazar/Katie Brandt
AD: Olivia Steele
Get a fresh perspective
Adding a dashcam to every vehicle in your fleet creates a lot of apprehension from managers and drivers alike. Our story follows a driver whose dashcam helps get him out of a jam with his manager and for her to make sure he’s safe.
Role:
Concept
Copy
Credits:
CD: Cecilia Lazar/Katie Brandt
AD: Skye Scaglione
The cutting room floor
VO:
You’ve heard it all.
“He came out of nowhere.”
“They hit ME.”
But, some things you need to see to believe.
Like, a dog was driving.
Super: Mitigate liability.
We see dashcam footage of a dog in the front seat of a car. As the car approaches, we see that it’s just a car that has been put into neutral by a dog, which slides out of the driveway and smashes into a car in the street.
That centaur came out of nowhere.
We cut to dashcam footage of a driver coming around a curve to see a centaur standing in the middle of the road. But, as the footage approaches, the centaur we realize it’s a man riding a horse. The driver swerves out of the way to avoid it.
And, Bigfoot was trying to break in.
Super: Protect your people and assets.
Then we see forward-facing dashcam footage of what we believe to be Bigfoot walking toward the front of the car. He comes around to the driver’s side door. As he gets close we realize it’s not Bigfoot but a large man, dressed in furs. He starts pulling on the door and trying to peek inside, but he sees the camera and walks away.
Someone even blamed it on little green men.
Super: In-vehicle coaching alerts.
We see dashcam footage of lights in the sky and they begin to move in the sky. We see the faint outline of a UFO. We get a shot of the dashcam reverse footage, and the driver fumbles with his phone, trying to take a picture. The dashcam alarm goes off and he drops his phone between the seats. We see the rest of the UFO dashcam footage and, we get a clear shot of what is just a light-up Frisbee at night.
Now you can see it and believe it.
We cut to a fleet manager going through post-trip reports on his laptop with the fleet Insights dashboard.
Introducing Onstar Business Solutions’ new dashcam. Video footage of accidents and driving reports that link seamlessly to your fleet’s Insights dashboard. Give your drivers a confidence boost, coach their behavior and even help mitigate financial liability.
Powerful insights from GM Envolve that helps you Outsmart Change.
EV Starter Kit
Sometimes you have to launch a product before the product exists. This is what happens when you have to do that. GM Envolve is developing a subscription service to help your fleet or business convert to electric vehicles. Here’s how we pre-pre-launched it.
Role:
Concept
Copy
Credits:
CD: Cecilia Lazar/Katie Brandt
AD: Ally Bonello