GM: Quality, Durability, and Reliability
This year we partnered with some content creators to develop content for GM’s social channels. Nimble, quick, and getting that unpolished polished look. The concept jumping off points were “quality, reliability, and durability”, vehicle cameras, and GM software.
Agency: McCann Detroit
Team: Skye Scaglione, Ally Bonello, Jon Speyers, Max Frish
GM: You Coded
Another approach at quick and nimble content was to try and utilize some stock photography with existing vehicle footage to create something new. For You Coded we wanted to emphasize how new GM vehicles are so customizable that their software is inspired by you.
Agency: McCann Detroit
Team: Skye Scaglione